Project Overview

How

The design is based on a clean and soft visual language, featuring rounded corners, light color tones, and delicate typography.
This combination creates a sense of balance and harmony, offering users a calm, clear browsing experience that invites them to connect and explore the content more deeply.

What

Design and development of a website for Daya zohar, a personal and relationship coach who supports women and couples through processes of change and personal growth.

 

Why

The goal was to create a digital presence that reflects Daya’s calm, human, and welcoming approach, conveying a sense of connection, trust, and openness from the very first interaction with the site.

 

Target Audience

Target Audience 2 – Couples
Couples aged 30–50 who want to enhance communication, strengthen their emotional connection, and navigate relationship challenges or life changes with focused, professional support.

Target Audience 1 – Individual Women
Women aged 25–45 who are facing personal challenges or life transitions, seeking professional guidance to improve self-confidence, manage emotions, and find personal balance.

 

About the Client

Daya zohar is a personal and relationship coach who guides women and couples through meaningful transformation processes.
She creates a supportive, attentive, and inspiring space where individuals can pause, reflect, and rebuild a deeper connection with themselves and their relationships.

About the Design

I wanted to capture the feeling that working with Daya evokes – serenity, openness, and trust.
The design is built around gentle lines, soft colors, and a balanced layout that conveys warmth and ease. Rounded edges and generous spacing give the site a pleasant, approachable feel.
The chosen typography is clean and readable, ensuring a smooth flow for the viewer, while the composition highlights Daya’s personal story through an organized and accessible structure.
Together, these elements create a harmonious user experience that invites visitors to slow down, breathe, and feel at ease.

Design branding

font: assistant

colors: